You have thousands of constituents. Each person within that group is one of a kind. Your strategies must be successful with:
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Alumni as well as friends
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Patients as well as caregivers
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Members as well as single event attendees
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Parents as well as grandparents
There may be other groups - and motivations - that you may not have anticipated. Some of your top donors may be loyal constituents responding to your organizational stability. Other donors are investors to important programs because of their social urgency. Can such differently motivated donors be identified the same way? Can they be approached the same way? Who are they?
DonorCast analyzes your constituency to find priority prospect pools. Expert professionals design custom surveys to define and enhance these segments. We provide you with the information that contributes to a greater understanding of the characteristics and motivations of your donors.
DonorCast works with you to design and conduct surveys to inform your decisions and plans. We survey:
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Constituent attitudes and preferences.
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Staff and boards regarding their expectations, opinions, and input.
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Stakeholders to expand the reach of feasibility studies.
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Peer groups for benchmarking and best practices.
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For answers to questions only you have.
Predictive modeling identifies new prospects, segments donors likely to respond to your annual solicitations, and predicts potential volunteers by applying custom scoring to the specific patterns in your data.
Find Prospects for Major and Planned Giving
You need models to predict new prospect names, not to merely predict those already identified. DonorCast’s predictive models for major and planned giving are geared to identify new prospects. Top-level prospects must have the capacity and propensity to give top-level gifts. Purchasing wealth data for all constituents can be a costly pursuit to realize a relatively few reliable matches. And much of personal wealth is well hidden. Many organizations evaluate propensity to give using either assumption-based ranking systems or purchased models based on giving history or industry trends.
We identify new prospects with capacity and propensity to give by looking at internal trends and statistical similarities with your top donors. We will maximize your screening results with comparative analysis to the non matches. Every person will be scored.
Segmentation Strategies for Annual Giving
Many factors are important to annual fund directors. These include:
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Who will upgrade? How much?
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What is the lifetime potential giving of this individual?
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Will this person be a major donor in the future?
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What is the preferred channel of this segment?
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Who is highly unlikely to give to us?
DonorCast will help you address these questions with custom annual giving models. Our professionals will study your data and custom fit the scoring to your particular characteristics and trends.
Solutions for your Specific Plans
DonorCast engineers custom solutions for most prospecting and segmenting needs. From predicting grateful patients to converting season ticket holders into donors, we can develop the models that meet your needs.
DonorCast People will help you fill portfolios with more prospects. By understanding the characteristics and motivations of your constituents, you will be equipped to build stronger relationships. The results received through DonorCast will provoke action, not fill space on the shelf.
Bentz Whaley Flessner consultants will lead you from expert analysis of DonorCast People to action-oriented results by helping you with:
