Annual Giving Services

Building the base for support, growing unrestricted gift dollars, and developing a culture of philanthropy are all important priorities of your annual giving or membership program. Bentz Whaley Flessner, through its specialized analytics division, DonorCast, is committed to providing services that help you reach your goals. Through our comprehensive DM Program Analytics, DM Select segmentation, and DM Select Plus modeling, DonorCast will cater its services just for you and your opportunities.

DonorCast DM Program Analysis

As a comprehensive analytics provider, DonorCast offers sophisticated quantitative analysis of programs in addition to its recognized predictive modeling services. DonorCast DM Program Analytics will complete a thorough quantitative analysis of your annual giving or membership program. These services are often paired with an annual giving program assessment conducted by Bentz Whaley Flessner annual giving experts. You will receive a report highlighting your giving trends, activity by key segments, geographic analysis, projections using economic forecasting, and recommendations for key areas of improvement. Bentz Whaley Flessner consultants and research department can further customize your analysis with qualitative program assessments and constituent surveys.

DM Select

Segmenting your database for direct marketing campaigns can be a complicated effort. But, implementation needs to be practical and easy to understand. DonorCast DM Select will make it easy to prioritize telemarketing lists, segment for mailings, and coordinate e-solicitation eff orts. You will receive a full segmentation of your LYBUNT, SYBUNT, and non-donor populations by years of participation, time lapsed, and RFM. You will receive a simple report explaining the segments with easy-to-use alpha-numeric scores (A1, B2, C1, D4, etc.) for all individuals on your database. You will be amazed at the ease of selecting populations for solicitation.

DM Select Plus

Segmenting your database for direct marketing campaigns can be a complicated effort. But, implementation needFor sophisticated annual giving and membership programs looking to maximize the impact of already strong programs, DonorCast presents DM Select Plus. In addition to the practical segmentation of the DM Select service, you will receive predictive models incorporating the latest data mining techniques designed specifi cally for your program. DonorCast DM Select Plus includes full donor segmentation and models predicting overall giving affi nity, preferred solicitation channel (mail, phone, online), and suggested ask amounts.