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A KALEIDOSCOPE OF PROSPECT DEVELOPMENT
Bobbie J. Strand, a pioneer in the field of major gift prospecting, has written the definitive text on prospect development.  She covers the field from start to finish, with the partnerships between researcher and fundraiser, and donor and institution, firmly in mind.
 
The book includes a chapter on data mining written by Josh Birkholz. Order your copy today.
 
FUNDRAISING ANALYTICS BY JOSH BIRKHOLZ
Fundraising Analytics by Joshua Birkholz 
Order today for $45
includes tax, shipping and handling

Written by Joshua Birkholz, a leading practitioner and creative thinker in the world of analytics and philanthropy, to help nonprofits recognize the opportunities provided by fundraising analytics, this innovative book explores how analytics can be optimally used to drive success in fundraising. It provides step-by-step instructions for conducting analysis in-house, and invaluable advice.

PENETRATING NEW CONSTITUENT GROUPS
Learn how to integrate high-tech and high-touch approaches to expand your fundraising base in this article published in the fall 2007 AHP Journal co-authored by Josh Birkholz and Chris Cannon.
 
BOOK REVIEW
Builiding on the Harvard Business article referenced below, Thomas H. Davenport and Jeanne G. Harris's "Competing on Analytics" tries to explain how sophisticated data analysis drives decision-making. Download the full article from the Wall Street Journal.
 
BY THE NUMBERS
This field survey conducted by Tom Grabau, Bentz Whaley Flessner identifies fundraising metrics and sets a baseline for major gift performance. Request a copy or CASE members can view a copy online.
 
COMPETING ON ANALYTICS
As analytics is advancing development, it is also advancing numerous industries. A great quote in this article is "Analytics talent is to the early 2000's what programming talent was to the 1990's." Download the full article from Harvard Business Online.
 
MATH WILL ROCK YOUR WORLD
A generation ago, quants turned finance upside down. Now they're mapping out ad campaigns and building new businesses from mountains of personal data. Read the Business Week article.
 
Integrating Analytics and Fundraising
Join Josh Birkholz, director of DonorCast, as he discusses the integration of data mining and fundraising and introduces DonorCast, people-driven analytics by Bentz Whaley Flessner. During this session, you will discover how to uncover the true nature of your people and programs, so you can achieve your fundraising potential.

Read more or request a copy of the data mining seminar at your leisure.
 
Applying Predictive Alumni Development in your University
Join Josh Birkholz and SPSS to learn about the potential impact of predictive analytics and campaign optimization on improving your fundraising program returns. Topics include segmentation, surveys, and optimal channels.
 
Read more or view the seminar at your leisure.
 
How Much is your Database Worth?
Assessing the Potential of your Fundraising Database
Discover how your school can identify and capitalize on the giving potential of alumni using proven analytical and data mining methods. Topics covered include:
  • Building in house analytical capacity
  • How to assess database capacity for campaign planning 
  • Applying a basic capacity formula
  • Techniques for building a gift pyramid

View this presentation online. This event is part one of a two part webinar series, Assessing and Maximizing the Potential of your Alumni Data offered by SPSS Inc. and Bentz Whaley Flessner. Read more and view part two, Taking the Largest Slice of the Donor Pie: Maximizing your fundraising database’s potential.

Check out the DonorCast NewsWatch, a blog with commentary from the DonorCast team and links to recent news articles about analytics.  Register to receive email alerts regarding recent postings to the DonorCast NewsWatch.
 
Our brochure provides an overview of our custom analytic services for nonprofit organizations. Download it now or request a copy to be mailed to you.
 
BWF's Bibliography
Last year we unveil a new format for the Bibliography. This resource is now available on CD and fully searchable. Order a copy today or download a copy to your desktop. 
 
View the latest news items, listen to podcasts covering the field of advancement services, and learn about what Bentz Whaley Flessner's advancement service practice can do for you.  Register to receive email alerts regarding recent postings to the Advancement Services Blog.
 
The Philanthropy News Report is an e-news resource for development professionals highlighting fundraising news across industries. Register to receive email alerts regarding recent postings.
 
Prospect-DMM Listserv
For development professionals involved or interested in data mining and modeling, Prospect-DMM is a listserv for development professionals involved with or interested in data mining and modeling hosted by MIT. Discussions have included areas such as data preparation, design and implementation, measuring results, program application, and new techniques. 
Check out the full line-up of Bentz Whaley Flessner's 2008 Webinar Series. These sessions are offered the second Thursday of each month at 12:00 p.m. Central Time for one hour. Webinars are free to current clients of the firm and $195 for non-clients per computer connection.
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